Try This Before Making Your Next Piece of Content
S6 #32

Try This Before Making Your Next Piece of Content

Pre-production is more important than post production.
  1. Write a script (even if you don’t say it verbatim).
  2. Make it shorter.
  3. Make it so a 4th grader can understand.
  4. Test for resonance.
  5. Listen to the repeatable asks from your audience (or your competitors).
Editing and post-production can give you a slight edge. But you can make a crappy visual go viral if the content is gold.