Matt Giovanisci

H/T Matt D'avella

Is making people aware of your brand, even if it is a funny meme, useful. One day their circumstances might change and then they need you and you are the one who pops to mind.One thought regarding this is, I currently do not own a pool or hot tub and so I do not need of your content currently. However, in the future if this changes where is the first place I would be going, you! You have attracted a customer by providing me with content that is not aligned to anything I need right now, but now I know about you. Totally get your thoughts on making content that is only focus on your customer but sometimes going very top of funnel might play the long game?

And it was freaking AWESOME!

Hoppy Halloween! 🎃🍺

Yes and no. But mostly no. At least for me.

I realized I already did this episode. Enjoy the repeat! 

The quiet art of shutting the f**k up.

So what happened? Find out by listening.

Email me: matt@moneylab.co

This is one of those ideas.

(As soon as possible).

Which do YOU prefer?

I think this topic is more interesting than it sounds.

The sound the body makes when it's still.

Vulnerable title unlocked.

For the App.

Or what we call "Hot Tub Season."

One of the biggest business moves I've ever made.

Not saying I'm going to do this, but it's a good idea.

See what I did there?