Founder of SwimUniversity.com
S5E24 · · 24:56
I'm working on creating a weekly (or possibly monthly) process for SEO maintenance. This will cover tasks like improving SEO, backlink building, and technical stuff. I use Semrush as...
S5E23 · · 50:12
I'm diving into the world of SEO, reflecting on the recent drop in traffic at Swim University following the helpful content update. I'll share my thoughts on why this might be happen...
S5E22 · · 57:36
I discuss the importance of an "About" page for your business, inspired by insights from using Crazy Egg's heat maps on Swim University's homepage. I share my discovery of the high i...
S5E21 · · 44:51
Matt tries something new by diving into a thought-provoking tweet from Justin Welsh. Join Matt as he explores Justin's "Nine Things That Will Kill a One-Person Business," offering hi...
S5E20 · · 36:22
Here's a list of everything I did wrong when starting the DTC side of my business (physical products). Let's talk about it.
S5E19 · · 36:43
I found 3 old journal entries in 2023 with similar plans. Some ideas are good. But some ideas need to change. Let's talk about it.
S5E18 · · 35:33
Let's talk about how you (and I) are special. And how we can apply that to our businesses.
S5E17 · · 01:05:52
I went back through the last year of my journal (2023) and found an entry that I needed to hear again. Let's talk about it.
S5E16 · · 30:02
When a visitor or viewer subscribes to my ecosystem, how can I surprise and delight them to build trust and ultimately earn more revenue?
S5E15 · · 34:04
Let's come up with some ideas on how I can make writing and publishing articles easier and faster.
S5E14 · · 51:34
In 2024, a lot of creators are calling it quits. Is it burnout? Are they not making money? Let's talk about it and I'll share how I run my business to avoid these problems.
S5E13 · · 59:22
After my episode about content improvement tactics, I decided to dive in further on how to implement those tactics.
S5E12 · · 57:23
I got an email packed with tips from a Facebook ads expert (after listening to my episode). I go over all the tips in the email and reveal my responses. Let's dive into it.
S5E11 · · 30:02
I brainstormed a few ideas on how I can walk and talk my way to creating content for my business, killing three birds with one stone. Let's talk about it.
S5E10 · · 31:19
My wife and I wrote, designed, and self-published a paperback book and sold it off our Shopify website. Here's how we did it.
S5E9 · · 41:10
I list out all my current favorite tools in 5 categories: productivity, finance, SEO, e-commerce, and marketing. Let's talk about it.
S5E8 · · 36:58
I give an audio tour of my basement video studio including all the exact gear I use. That's it. Let's talk about it.
S5E7 · · 01:04:15
I outline my entire business model and process in my year of "stillness." Let's talk about it.
S5E6 · · 34:09
Every time I publish an article on my website, this is the checklist I use to make sure I cover everything needed for good SEO. Let's talk about it.
S5E5 · · 01:09:14
I brainstorm a few ways we can improve our social media content to help with engagement and attention. Let's crank on this pod.
